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To better serve the needs of an ever-evolving and increasingly complex industry, Environmental Science, a division of Bayer CropScience LP, announced the re-launch of Backed By Bayer, a comprehensive platform with new and expanded resources for turf and ornamental professionals.

Bayer launches new platform to transform customer experience

To better serve the needs of an ever-evolving and increasingly complex industry, Environmental Science, a division of Bayer CropScience LP, announced the re-launch of Backed By Bayer, a comprehensive platform with new and expanded resources for turf and ornamental (T&O) professionals. Turf managers familiar with the phrase will now have an entirely new notion of what it means to be Backed By Bayer, as they will now have access to a suite of new tools, information and resources available through a revitalized website, expanded mobile app, and more.


“To our customers, the idea of being ‘backed’ by Bayer evokes a sense of partnership on a number of levels,” said Mark Schneid, chief marketing officer for Environmental Science, North America. “That connection has inspired us to renew our promise and take our commitment to our customers to an entirely new level by revitalizing the Backed By Bayer platform, organizing our offerings by the needs of the industry, and bringing forward not only best-in-class products and solutions, but also the world class technical support, industry tools and critical advocacy initiatives that our customers need.”


As a part of the revitalized platform, turf professionals and distributors can register at www.BackedbyBayer.com to gain instant access to product updates and industry news, industry recognition opportunities, sales and technical support, and exclusive opportunities to market, grow and improve their businesses.


“Our customers need solutions, business tools, and technical support to help them reach higher levels of success,” said Jose Milan, head of the T&O business at Bayer. “We are constantly exploring new ways to help our customers accomplish their objectives and grow their businesses. Our vision with this revitalized Backed By Bayer platform is to communicate to our customers the idea that ‘we have your back’ by providing a highly relevant, robust program that delivers what they need to succeed and uses their input to help shape new and future solutions.” 


Bayer is dedicated to moving the industry forward and providing innovation and support in areas that are driving change. Backed By Bayer resources for lawn care professionals and golf course superintendents include the following:


 


Science and Innovation


Challenged with changing regulations and consumer expectations, turfgrass professionals need new, more sustainable tools at their fingertips. Combining more than 150 years of scientific expertise with millions of research dollars, Bayer is constantly developing innovative, sustainable solutions to help turf managers achieve more effective results. For example, Specticle®, a pre-emergent herbicide from Bayer, offers broad-spectrum control of key grassy weeds and more than 60 broadleaf weeds while using up to 40 times less active ingredient than other pre-emergent solutions. Specticle is now available in a variety of formulations to best meet the individual needs of turfgrass professionals.


 


Technical Expertise


The Bayer Green Solutions Team offers technical expertise and advice to identify solutions to the toughest turf challenges so superintendents and lawn care professionals can feel confident the job is going to get done right the first time. For quick support, turf managers can tweet questions directly to Bayer and the Green Solutions Team at the @BayerGolf or @BayerLawn twitter handles.


 


Education and Information


In this ever-changing industry, there is always something new to learn. Turfgrass professionals at every stage of their career can access professional experiences and opportunities from Bayer to stay ahead in the industry, benefit from new learnings and connect with peers. Bayer offers professional development programs to equip golf course superintendents and assistant superintendents with the tools to help them succeed. Healthy Turf, Healthy Tomorrow, which was developed in collaboration with the Golf Course Superintendent Association of America’s Environmental Institute for Golf (EIFG), and Green Start Academy, led in partnership with John Deere Golf, are examples of programs tailored to develop great turfgrass managers and help them meet the needs of an increasingly complex business and science.


 


Sustainability and Industry Advocacy


Many Bayer products and initiatives are helping address some of our planet’s greatest challenges. By using Bayer solutions, turfgrass managers often require less product or fewer applications, saving precious time and money. The Bayer Development and Training Center in Clayton, N.C., is the only research center of its kind dedicated to the environmental sciences, and it has been used to evaluate the performance of Bayer CropScience solutions for more than 50 years. Beyond the development of more sustainable products and practices, Bayer dedicates time and resources to a number of industry organizations and programs that help support a sustainable future for the turf industry. These include the following: Responsible Industries for a Sound Environment (RISE), FutureScape, We Are Golf, Turfgrass Producers International (TPI), the Professional Landcare Network (PLANET), Golf Ready, The First Tee, the EIFG and the Turf and Ornamental Communicators Association (TOCA). The Healthy Turf, Healthy Tomorrow program is just one example of how Bayer is helping superintendents support a healthy future for the industry through education, investment and solutions to make golf more sustainable.


 


Business Tools


From mobile apps to unique sales materials, Bayer offers turf managers tangible tools that make doing business easier and more efficient. Because more and more turfgrass professionals are doing business on-the-go, the Backed By Bayer app will now be available on both iPhone and Android platforms and will also include enhanced mobile functionality and user experience features, including the ability to print content using AirPrint; the option to share location data to access distributor, sales rep and weather information based upon current location; and the ability to subscribe to receive notifications and updates through the app. These new tools are about delivering exactly what turfgrass managers need to simplify their operations, stand out and achieve success.


 


Professionals wishing to take advantage of these resources should visit www.BackedBybayer.com and register to begin receiving benefits of the Backed By Bayer platform.


 

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