Garden Media Group is ready for its close up. The top lawn and garden boutique PR firm recently launched its new YouTube video series highlighting top industry trends for 2015.
The firm’s annual Garden Trends Report for 2015, “Unearthing the Best Life,” identifies nine consumer trends that will shape the garden and outdoor living industry for the coming year. Each video in the series highlights one trend to help viewers understand why it resonates in the industry.
“Each year, we offer information about our trends in a variety of formats including our free annual report, an in-depth whitepaper, infographics and more” says Susan McCoy, trend spotter and president of Garden Media. “By sharing them visually this year, it gives our audience a chance to meet the people behind the trends.”
A new Garden Media trends video will post every two weeks beginning February 2015 and can be found on social outlets using #LightsCameraGarden and #GardenTrends.
“We encourage our fans to watch our videos, subscribe to our channel and share with their friends,” McCoy says. “Just as with the Trends Report, our entire team came together to complete this project.”
Published annually since 2001, the 2015 Garden Trends Report finds that gardening goes hand-in-hand with a healthy lifestyle. As health and wellness becomes a top priority this year, consumers are turning to the garden for mental and physical health and see outdoor and indoor spaces as extensions of themselves.