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NHLA expands seminar program at GIE+EXPO

The National Hispanic Landscape Alliance (NHLA) is expanding their seminar offerings during GIE+EXPO to better meet the needs of dealers and of contractors. Attendees at GIE+EXPO (Green Industry & Equipment Expo) will have the opportunity to attend Latino Link™ sessions all three days of the show. GIE+EXPO, scheduled for October 19-21 at the Kentucky Exposition Center in Louisville, draws more than 18,000 participants to see the latest innovations and attend first-rate education programs.

With sessions in English and Spanish, topics have been designed to appeal to a wide range of attendees – dealers seeking to increase sales to area Hispanics, Hispanic contractors eager to achieve greater success and non-Hispanics wishing to better engage Hispanic employees.

 

Wednesday, October 19

8:30 – 10:30 AM

Latino Link Dealer Breakfast: Owning the Hispanic Business in your Market (In English)

Pre-registration is required. $25 includes breakfast.

Pam Berrios, NHLA President-elect will moderate a panel of dealer representatives and contractors in a conversation of what it takes to earn and keep Hispanic business locally.

 

Thursday, October 20

9:45 AM – 11:15 AM

Connecting-the-Dots for More Profits and Growth (In English)

Moderator: Domenic Chiarella, 7 of 7 Best Business & Life Strategies

Panel:

Rafael Diaz, Diaz Group

Jose Arroyo, Jose’s Landscaping

Pam Berrios, ALS Services

 

1:30 PM – 2:45 PM

Keys to Succeeding as an H-2B Employer (In English)

Moderator: Raul Berrios, Rulyscapes

Panel:

Josh Dennison, Denison Landscaping

Mari Medrano, CoCal Landscape

 

3:00 PM – 4:15 PM

Domestic Staffing Solutions; the H-2B Alternatives (In English)

Moderator: Pam Berrios, ALS Services

Panel:

Josh Dennison, Denison Landscaping

Mari Medrano, CoCal Landscape

Domenic Chiarella, 7 of 7 Best Business & Life Strategies

 

Friday, October 21

9:45 AM – 11:15 AM

Creating a Winning Culture through Staff Development (In Spanish)

Mejorando el Ambiente Laboral a través de Entrenamiento

Moderator: Pam Berrios, ALS Services

Panel:

Rafael Diaz, Diaz Group

Jose Arroyo, Jose’s Landscaping

Marcos Berrios, Rulyscapes

 

11:30 AM – 1:00 PM

NHLA Lunch & Learn Roundtable Discussions (In Spanish & English)

Growing your Company by better Engaging Local Hispanics

Como Avanzar en Nuestra Industria

Pre-registration is required. $30 includes lunch.

Whether you’re a company owner or leader struggling to better engage and grow your Hispanic workforce, or a Hispanic wanting to grow in the industry, you won’t want to miss this opportunity. Engage the experts and skip the lunch line!

 

1:30 PM – 2:45 PM

Protecting Yourself and Your Team; Creating a Culture that values Safety (In Spanish)

La Seguridad Personal; Creando los Buenos Hábitos más Claves

Speaker: Juan Torres, Next Step Solutions

 

3:00 PM – 4:15 PM

Guided Tour of GIE Indoor and Outdoor Exhibits in Spanish (In Spanish)

Visita el show con nosotros y descubrirás todas las últimas innovaciones

Don’t be overwhelmed, NHLA leaders will help you navigate the show floor and outdoor exhibits and will translate along the way to enhance your understanding of the latest advances and new equipment offerings.

 

4:30 PM

Drawing for Apple iPad Air 2 in the NHLA Booth

 

 

The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities. For more information and membership registration: masverde.us.

GIE+EXPO’s 2016 dates are Wednesday, Oct. 19, Dealer Day and Oct. 20-21 for all industry participants. The annual event is sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Grounds Management Society (PGMS) and National Association of Landscape Professionals (NALP). HNA is sponsored by the Interlocking Concrete Pavement Institute (ICPI).

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